Communication is at the Heart of Social
Posted by Sebastien on the 2008/06/10 at 12:59
in Local, Local Search, Snapvine, Social Media, Telephony, Whitepages.com, word-of-mouth -
Last week, I was reading the news of the Snapvine acquisition by my friends at Whitepages.com. Snapvine is a widget application embeddable in social sites with which users can leave voice messages/comments to other users. I suspect Snapvine has built a VoIP infrastructure that can be leveraged for any type of communication product.
According to Techcrunch, “they’ll integrate Snapvine into search results, letting people claim their information and replace their phone number with a voicemail box from Snapvine, and/or a click-to-call button that lets people call them without giving out their phone number. Their hope is that as people do searches on themselves (…) and find their information listed on WhitePages.com, they’ll claim the profile and add Snapvine functionality.”
The announcement reminded me of a great blog post I read abou