State of Media Democracy Study: User-Generated Content Here to Stay, Traditional Media is Not Dead
Posted by Sebastien on the 2007/08/14 at 07:57
in Blogs, Magazines, Mobile, Search Engines, Social Media, Socio-Demographics, TV, User-generated content, Video, YouTube -
AdWeek reports on a study called “State of the Media Democracy” that was released by Deloitte & Touche’s Technology, Media and Telecommunications practice.
Highlights from the study:
1) User-generated content
• 51% of all consumers are watching/reading personal content created by others; the number jumps to 71% for Millennials.
• 55% of Millennials and 42% of Xers read blogs, whi