Podcasting Offers a Great Opportunity for Traditional Media
Posted by Sebastien on the 2006/11/28 at 05:35
in Podcasts, Radio, TV -
Business Week is reporting on a Pew Internet & American Life Project podcast downloading survey and gives readers a pretty good summary of the podcast landscape. Highlights from the Business Week article include:
- “Roughly 12% of Internet users have downloaded podcasts in order to listen in at a later time” (up from 7% early this year)
- “Most tuning into podcasts are sampling shows available, rather than subscribing and regularly listening to particular programs”
- “Only 1% of Internet users reported downloading podcasts on a typical day”
- “Estimates of the number of podcasts range from 30,000 to more than 60,000″
- “Researchers at the Diffusion Group forecast that 11.4 million Americans will tune into podcasts by the end of 2006″ (21.7 million in 2007)
- “Analysts point out that it’s still hard for many Internet users to find satisfying podcasts, much less ones that you want to hear on a regular basis”
- 75% of the podcast traffic is driven through Apple iTunes
- “Many of the most popular podcasts are produced by traditional media outlets (about half of iTunes’ top 100 podcasts are from existing media companies)”.
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