World Premiere: Second Life Machinima Trailer to Promote a Book
Posted by Sebastien on the 2007/10/09 at 02:17
in FaceBook, Machinima, Second Life, Social Media, Social networks -
My wife is launching her first book this week, “Les Naufragés de Chélon“. It’s an adventure book (in French) targeted to 9-12 year-olds. She has an editor that’s progressive enough to allow us to experiment with the launch strategy and we’ve decided we would try using some of the Web’s social tools to promote it.
The first thing we built was a machinima (see definition) trailer using Second Life. We hired a US firm, Riel Life Productions, to shoot it for us. It’s now available on YouTube or on the book’s web site. That was a fascinating process involving set building (most notably the huge volcano), hiring SecondLife actors and shooting the trailer.
Even though book trailers are used more and more, I believe using a Second Life machinima movie to promote a book is a world premiere. The book also has a