Reports from WidgetCon 2007
Posted by Sebastien on the 2007/07/12 at 04:20
in Atomization, ComScore, Monetization, Social networks, Socio-Demographics, WidgetCon, Widgets -
Yes, there is such a thing as a widget conference! I’m not there but some bloggers and one article from Online Media Daily have some insights about it:
As opt-in distribution networks popular among young consumers, widgets are on the rise, according to the analysts and agency types who gathered Wednesday in New York for the first WidgetCon. “This space is just showing some incredible month-over-month growth,” said Linda Boland Abraham, executive vice president, comScore. “If I were a widget maker, I’d be touting the young demographic that widgets are reaching.” In North America, more than 81 million consumers–or a full 40.3% of all online consumers–were exposed to Web widgets in April, according to a widget tracking service recently launched by comScore. For now, its Widget Metrix service only tracks widgets–mainly photo and video-streaming players–that can be embedded on Web pages like blogs and social networking pages, rather than desktop widgets. (Notably, it is not track