How to “Reward” Your Users in a Social Media Environment: the Yelp Example
Posted by Sebastien on the 2007/04/12 at 02:58
in Directories, Social Search, Social networks, User Reviews, User-generated content, Yelp, videogames -
Having worked in the videogames industry in a previous life, I was intrigued by this blog post by Jeremy Liew from Lightspeed Ventures Partners. In it, he discusses how point systems can reward user behavior in social media and takes Yelp as an example.
Here’s an excerpt from his post:
Look at a typical Yelp user page
Note that each number (circled in red) corresponds to a user behaviour that Yelp wants. Most important of all is the number of reviews - in this case 26. But almost as important is that those reviews are of high quality - that they are Useful (45),
