What is Tuangou? CrowdShopping: The Next Hottest Segment in Local Search
Posted by Sebastien on the 2007/03/15 at 09:20
in Crowd Clout, CrowdShopping, Liba, Local Search, Product Search, Shopping, Strategy, Taobao, TeamBuy, Tuangou -
Read on Springwise.com this morning:
The power of groups, the clout that crowds can exercise to get what they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready citizens and consumers can now go online and connect, group and ultimately exert influence on a global scale. Our sister website trendwatching.com just published a briefing about crowd clout, and defines the trend as follows: “Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to