US Blog Advertising to Reach $746 million in 2012

Posted by Sebastien on the 2008/05/20 at 03:55
in Blogs, Revenues, Trends -

eMarketer just released a new report on the US blogging ecosystem. Called “The Blogosphere: A Mass Movement from Grass Roots”, here are the main highlights:

  • “The number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population.”

  • “More than 145 million people—67% of the US Internet population—will be reading blogs at least once a month.”

US Blog Readers 2007-2021 eMarketer

  • “US blog advertising will reach $746 million in 2012, up from $283 million in 2007.”

US Blog Advertising Spending 2007 2012 eMarketer

What i