Google Print Ads Use Trackable Barcodes
Posted by Sebastien on the 2007/11/28 at 10:30
in Google, Mobile, Newspapers, San Jose Mercury News -
My friend Heri “twittered” me this picture of a Google print ad published in the San Jose Mercury News that uses a trackable barcode (so-called QR codes). These codes come from a Google open source project called ZXing attached to their Android mobile platform. From what I understand, you basically take a picture of the code with your camera phone and it loads up a web page with more information.
(Flickr photo by Chika)
According to Wubbahed.com, “Google is going to trial QR codes with print advertisers. This shows that Google is going to start actively pushing bar codes, but more importantly, it shows that they’re moving more into the print area, even if it is just to link people to online services.” Wubbahed.com also had a slide from MobileCampNYC showing what Google is thinking of doing with those barcodes.