What the Adult Industry Could Teach Traditional Media

Posted by Sebastien on the 2007/01/24 at 12:09
in Amazon, Business models, Movie industry, Music Industry, TV, Video, YouTube -

You often hear about how the adult industry is an early adopter of new technologies and new business models but you rarely can read serious business articles that talk about how it could influence traditional media. I’ve recently read an interesting one in Revenue Magazine.

Here’s an excerpt:

“In the adult world, the profits are in the video content, and affiliates lure and hook customers by showing image galleries (often thumbnails) of naked people, and then directing them to the publishers who sell unlimited access accounts. Collins (Shawn Collins, co-founder of the Affiliate Summit conference) says video, audio or print media companies could greatly expand their conversions by using affiliates to distribute free samples of their content.

For example, the television networks or movie sellers could distribute clips from their sitcoms or films to affiliates to pique consumer interest, which enables customers to realize the value of the content, according to Collins. Media companies have yet to exploit the power of distributing content through affiliates, Collins say