Google Earth & Microsoft Virtual Earth: Some Advertising Examples
Posted by Sebastien on the 2007/02/19 at 01:02
in Fox, Goodby Silverstein & Partners, Google, Google AdSense, Google Earth, Jeff Goodby, Mapping, Microsoft, Nissan, Saturn -
Read in this month’s Business 2.0:
“This spring Saturn is looking to roll out a nationwide version of an online ad for its new Aura sedan built on Google Earth technology. Web users don’t have to download the mapping software; they just watch as the screen zooms all the way down from space into the nearest Saturn dealership - located by their IP address - where a salesman offers them a test-drive. A beta version of the ad, targeted at just six U.S. cities, received millions of click-throughs, according to Gokul Rajaram, product management director for Google AdSense. (You can view this 3-d ad