Can You See Through the FOG?
Posted by Sebastien on the 2007/05/07 at 01:18
in Google, Media, Microsoft, Robert Scoble, Strategy, Yahoo! -
A new TLA is born this morning: FOG, Fear of Google.
Coined by Geoff Ramsey from eMarketer (and reported by Robert Scoble) at the Forbes Internet Leadership Forum in Cancun, it crystallizes the constant fear under which traditional media firms live ever since Google has become an advertising juggernaut.
Scoble reports on three examples he heard this weekend:
- What will happen when Google’s growth slows down? Will they use their lock on the marketplace to increase prices?
- The fact that Google is changing the expectations of advertisers, especially in regards to performance-based vs. branding advertising
- People are starting to cheer for Microsoft to acquire Yahoo, to make sure Google is kept in check.
What it means: take a deep breath… Feeling better now? Now, if you’re Big Media, Google is clearly your frienemy. But that happens a lot online (read about