Safa Rashtchy: Local Search is Set for a Boom

Posted by Sebastien on the 2007/03/21 at 01:17
in CrowdShopping, Flickr, Kelsey Group, Local, Local Search, Local Shopping, Mapping, Product Search, Safa Rashtchy, Tuangou -

(via the ClickzNews Blog)

I’m down here visiting the Kelsey Group’s “Drilling Down on Local ‘07” event, and a few minutes ago Safa Rashtchy, sr. research analyst, Internet media and marketing, managing director for Piper Jaffray, finished up his keynote address regarding local search. (…)

(…) as this is a local show, he expanded on user interest trends to say that “Local search is the second most popular activity other than e-mail. You will have more and more focus on local search, whether it’s information or product searches that are happening. The adoption of local search by both local and search advertisers will see an increase.