MySpace to Launch Local and Vertical Ad Network(s)
Posted by Sebastien on the 2007/11/05 at 10:07
in Chris DeWolfe, Local, MySpace, Search Engine Marketing, Verticalization -
Seen on TechCrunch this morning, MySpace is going to announce a new self-serve advertising platform today. A couple of things caught my eye:
The Local angle: “MySpace says there 23 million small and local businesses in the U.S. (citing government statistics) Only about 1 million of them advertise online, and those that do generally advertise only via search (Google, Yahoo, Microsoft). MySpace says about 10 million businesses maintain a profile on the service. The goal of the product is to give those businesses a new way to reach out to the community.”
The Vertical angle: “MySpace will also announce the completion of the first phase of another new advertising platform, “HyperTargeting by MySpace” which allows marketers to buy advertising targeted to specific interest-based segments of the MySpace audience. (…) There are around 1,000 total categories.”
I just read the release as well. Chris DeWolfe, CEO and co-founder, adds: “MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer. There are 23 million small businesses in the U.S. and less