Google Print Ads Test: The Results Are In!
Posted by Sebastien on the 2007/01/10 at 01:00
in Google, Local, Newspapers, Paid Search, Tracking & Reporting -
A month ago, I posted some details on the Google Print Ads test. Jeremy Mayes, a search marketer from Illinois, had been invited to participate in the latest wave of Google Print Ads tests running in US newspapers.
The results are in and here are Jeremy’s main findings from his blog:
- “In the grand scheme of things the overall traffic delivered via our ad was low - less than 1,000 visitors total” (he had a tracking URL)
- “Visitors who arrived at the site via the newspaper ad generated 70% fewer page views than visitors who arrive via PPC channels”
- “Visitors who arrived at the site via the newspaper ad spent 30% less time on the site than PPC traffic”
- “Visitors who arrived at the site via the newspaper ad registered at the site at a rate almost identical (just a touch lower) to those who arrive via PPC.”
He commented: “so overall the newspaper test delivered a small set of visitors who had metrics that were be