Google Announces Android, its Open Mobile Phone Platform
Posted by Sebastien on the 2007/11/05 at 09:28
in Google, Local, Mobile -
Officially, this is an “I told you so” announcement…
Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation. We have developed Android in cooperation with the Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform. We think the result will ultimately be a better and faster pace for innovation that will give mobile customers unforeseen applications and capabilities.
What it means: seen by some as mostly a public relations move, this is still a very important move from a usually very static industry. And given that local and mobile go hand in hand, this should be followed closely.
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