Can Local Search Get Bigger Than Google? Is Google Local Dying?
Posted by Sebastien on the 2007/02/21 at 11:39
in Google, Google Maps, Local, Local Search, Vertical Search, Verticalization, Zillow -
Yesterday, the local blogosphere was full of catchy titles like “Can local, vertical search get bigger than Google? ” and “Google Velocity: Froogle and Local are dying while Video and Blog are surging“ What were those all about?
First, the Ars Technica article (can local get bigger than Google):
Every few months, someone wonders aloud whether local and vertical search providers will one day kill off Google. These companies offer specialized searches within specific locations or industries; if targeted search results are what you seek, these may provide better answers than a general query. The most recent proponent of this theory is Jason Prescott, who argued last week that “specialty search engines could one day become more important than Google.”
Prescott’s m
