Insider Pages Acquisition May Be Announced Next Week
Posted by Sebastien on the 2007/02/23 at 07:58
in Citysearch, Funding & Transactions, Infospace, InsiderPages, RH Donnelley, Superpages, Switchboard, YellowPages.com -
According to TechCrunch, InsiderPages has been sold to a public company. They add: “Our understanding is that the acquisition price is more than the total capital raised by the company, but not by much.”
SFDaddyo commented that “Rumor has it that they were for sale for less than $10 million”.
Peter Krasilovsky adds on The Kelsey Group’s blog: “I would speculate that possible purchasers are probably CitySearch, Yellowpages.com, or RH Donnelley. Theoretically, Yellowpages.com and RHD would have the most to gain from such an acquisition, since they could use the 600,000+ reviews as a building block for their own review archives. Yellowpages.com, in fact, has just rolled out a review feature, and it is going to be tough to ramp it up quickly. They could also use Insider’s crack tech team. But some people’s money would actually be on CitySearch as a buyer. While CitySearch wouldn’t incorporate the technology, it would like to get ahold of the 3 million+ unique viewers that come to the