The Praized Blog

(from their press release, .pdf format)

With the launch of AgendiZeMe at DEMOfall 07, small- to medium sized businesses (SMBs) and entrepreneurs will now have easy, self-service access to the patented AgendiZe Call-to-Action Platform for click-to-call and click-to-save & share services that let customers effortlessly and instantly move information from Web sites, blogs, ads and emails onto more than 50 different applications and personal devices.

What it means: one of the 2007 trends I had predicted last December is atomization. After signing large-scale wholesale deals with directory publishers worldwide to power an important social element of their local search sites (the Save & Share function), Agendize atomizes its tool and tries to tap into the long tail for new business opportunities. Any web site can now embed the save & share tool. Understanding that self-service is not a realistic option for quick adoption, the company hopes to strikes distribution deals with directory publishers to bundle this new offer within their other advertising packages. I think this product add-on makes sense if directory publishers can find a way to integrate it seamlessly in their current offers. It would allow publishers to claim additional trackable advertising ROI. The Kelsey Group blog has a great write-up on this news. You can also see Agendize’s presentation at Demofall 07 here. Disclaimer: I piloted the partnership agreement between Yellow Pages Group and Agendize a few years ago.

A potluck of industry news this morning:

Agendize previewed some usage data in their latest newsletter regarding increased call volume when click-to-call is combined with a click-to-save functionality. According to their release, “a major European online directory publisher who recently added AgendiZe Click-to-Call to the already-implemented Click-to-Save & Share options experienced a 90% call volume increase in the January – March time frame compared to the last three months of 2006″.

ClearSense, a subsidiary of World Directories, announced a strategic alliance with LocalLaunch!, a subsidiary of RHD, to help World Directories sell SEM products to their SMEs.

Mobivox, a Montreal-based mobile application company, announced the beta launch of its hosted service that allows people to bring Skype to any mobile device without downloads. The service is now available in 23 countries.