Local Search & Social Media Jobs Galore

Posted by Sebastien on the 2008/02/29 at 11:53
in Askmen, CakeMail, Canoe.ca, Edelman, Jobs, Marchex, Montreal, Yellow Pages Group - No Comments »

My network of contacts has been pinging me recently about all sorts of job opportunities. I’m obviously not available currently (Praized Media stealth start-up anyone?) but I figure I would give some exposure to a couple of those opportunities.

In Montreal:

Description: the Senior Manager – Lead Generation is the national prime on Lead Generation programs/initiatives from a marketing standpoint. Responsible for the design, implementation and execution of the end-to-end, cross-functional lead generation framework, from lead sourcing to lead processing. Responsible for developing and delivering the annual lead generation plan and budget with measurable targets of new, qualified sales leads. Lead cross-functional teams to support program/product launches with Lead Generation initiatives. (Yellow Pages Group has 50 other jobs listed on their web site currently.)

Description: in French here

Description: amongst other things, work with Sales, and Product Development groups to drive projects, define and implement a customer communications and lead generation strategy and contribute to the product improvement process.

I was also pinged by headhunters for a business development job at Askmen.com and a Vice-President position at Edelman, both in Montreal also. I don’t have a description for them.

In Seattle:

Description: The Director of Business Development will be responsible for driving the reseller business development strategy and execution across the portfolio of Marchex businesses reporting directly to the VP of Business Development.

In San Francisco:

Solstice Beverages, Inc., CEO / GM

Description: We are seeking a CEO / GM that can lead our efforts. If you are, or know of, an experienced, entrepreneurial and passionate consumer brand builder and general manager who yearns to have the autonomy to build and manage exciting brands & products.

Heard of any other interesting job opportunities? Send me a line!

Southwest Airlines Uses YouTube to Reply to YouTube Attack

Posted by Sebastien on the 2008/02/28 at 05:01
in Social Media, Travel, Video, YouTube - No Comments »

Great use of social media (YouTube in this case) to reply in context to a newscast (posted on YouTube as well) that portrayed Southwest Airlines as bad guys in a possible case of unruly passenger behavior.

too pretty to fly Southwest Airlines

Best quote from one of the passengers in the newscast: “I think they were just discriminating against us because we were young decent-looking girls. I mean, nobody else really on the plane looked like us except us”. (http://www.youtube.com/watch?v=FA2r_uCJUc0)

Southwest Airlines Response to Unruly Passenger Behavior

Best quote from SouthWest’s spokesperson (in the reply): “I just want to assure you that we welcome pretty people on-board our flights, we just ask that you leave your bad behavior at home”. (http://www.youtube.com/watch?v=aPdSs3AiRhA)

You can’t invent these things!

(via Stuart Macdonald’s Twitter feed)

Submitted Articles Have a 1.12% Chance of Reaching Digg’s Homepage

Posted by Sebastien on the 2008/02/27 at 01:06
in Digg.com, News, Social Media, Social networks, Verticalization - 2 Comments

Nice additional information to complement my “Digg is an Oligarchy” post from a month ago. Based on data culled from the first Digg Townhall, the folks at CenterNetworks made a quick calculation.

On an average weekday, you have a 150 in 10,000 chance that your submission will hit the frontpage. However we need to remove a piece of your chance because we know that some sites (in Tech for example: Gizmodo, Engadget, NYT, Techcrunch, Lifehacker, Ars Technica) will get more than one a day on average. (…) I peg these special sites at 25% of the daily average which leaves the rest of us with the balance 112 out of 10,000 chance.

CenterNetworks posits that if things don’t improve, the average site or user might not continue to see a benefit in submitting something to Digg.com. Given that there are now two other valuable social news sites out there (Reddit and Mixx), it might be more appropriate to spend energy there instead. They do have a solution for Digg though: “create separate verticals which would allow 150 stories in each category to hit the frontpage of that vertical each day. ” i.e. increase real estate by “verticalizing” the site.

What it means: I totally agrees with CenterNetworks’ proposed solution. I believe the Web is continuing to become more and more vertical and successful “destination” sites that target everything/everyone risk being desintermediated by vertical sites doing a better job than them. We’re seeing the same phenomenon in social networks right now.

Global Directional Advertising Revenues Will Grow to $41B by 2012 (Kelsey)

Posted by Sebastien on the 2008/02/25 at 10:45
in Canada, Charles Laughlin, Directories, Local, Local Search, Revenues, Trends - No Comments »

Just received the press release announcing the new interactive ad revenue forecast by The Kelsey Group. Highlights:

Global (2007-2012):

  • Ad revenues (currently at $600B) to grow at a compound annual growth rate (CAGR) of 2.7 percent and reach US$707 billion in 2012.
  • Interactive ad revenues will increase from US$45 billion in 2007 to US$147 billion in 2012 (a 23.4 percent CAGR).
  • Directional advertising, which comprises local search, print Yellow Pages and Internet Yellow Pages (IYP), will go from US$33.3 billion in 2007 to US$41.4 billion in 2012 (4.5 percent CAGR)
  • Local search revenues will grow from US$2.1 billion to US$6.6 billion (25.5 percent CAGR).
  • Print Yellow Pages revenues will decline from US$27.5 billion to US$25.6 billion (-1.4 percent CAGR).
  • IYP revenues will grow from US$3.7 billion to US$9.2 billion (20.1 percent CAGR).

US (2007-2012)

  • Interactive advertising revenues: from US$22.5 billion to US$62.4 billion (22.6 percent CAGR)
  • Directional advertising revenues: from US$16.4 billion to US$18.8 billion (2.8 percent CAGR)

Canada (2007-2012)

  • Interactive revenues: from US$1.3 billion to US$3.3 billion (21.3 percent CAGR).
  • Directional revenues: from US$1.4 billion to US$1.9 billion (5.8 percent CAGR).
  • “Canada is one of the markets in which The Kelsey Group expects growth in the print Yellow Pages segment, forecasting a 1.8 percent CAGR for print directories in Canada during the forecast period.”

According to Charles Laughlin from the Kelsey Group, they expect “printed directory revenues to decline in most global markets over the forecast period, though print will remain the most important source of leads for small businesses. For directory publishers to succeed, they will need to invest time, energy and resources in both channels to minimize the decline in print and maximize the opportunity online.”

Reporting on the same press release, MediaPost added that “ the forecast does not include mobile ad platforms.”

Update: Techcrunch chimes in.

From “I Am Media” to “I Am Advertising”

Posted by Sebastien on the 2008/02/22 at 03:21
in Atomization, Blogs, Business models, FaceBook, Trends, Twitter, spwom,