(via Joystiq and Gamasutra)
“What burger-backed trio of minigames reached the 2-million-in-sales mark faster than Gears of War (the fastest-selling Xbox-exclusive ever)? That’s right … Burger King’s Value Meal threesome! Well, technically, 2 million is the number of combined sales (of the three games: Pocketbike Racer, Big Bumpin’, and Sneak King); and each is only $3.99 with the purchase of a (BK Value) meal.”
“Gamasutra recently conducted an interview with Blitz Games’ Philip Oliver (the game developer) in which he spoke in detal about the Burger King advergame deal, noting: “Well, I think Burger King obviously has been looking at the fact that they’re trying to connect with today’s youth, and that means gamers, fundamentally.”
What it means: what a great way to rejuvenate your brand image while targeting an age group that’s difficult to reach.
Following on the previous Gannett reorganization story, Jeff Howe gives us an update on his blog.
“It seems that one of Gannett’s larger newspapers, the Indianapolis Daily Star, has hit a snag on its way to implementing the company’s “Information Center” newsroom, aka the Seven Desk Initiative (which I wrote about on Wired.com as well as in a series of blog posts). Part of the Star’s plans for reinventing its operations included asking its editorial staff to write advertorials. In a memo to management obtained by Editor & Publisher, the union representing the paper’s writers and editors strenuously objected to the violation of ethics guidelines that require the union to uphold a “high wall of separation between editorial and advertising.” Management then modified its request to include only copy editors and designer, but those “non-bylined” positions are also covered by the guild’s guidelines. ”
What it means: it’s important not to underestimate resistance to change within your organization especially when going through a major overhaul like the one Gannett is going through. It’s a fundamental change that needs to happen but I wonder why is the newspaper insisting that its editors write also advertorials? They must want more flexibility out of their staff but this seems more like a cost-cutting measure than a strategic overhaul.
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I was just “blogtagged” by Peter over at Local Onliner. Blogtagging is the equivalent of the old chain letters (see Mitch Joel’s description here) but done through blogs. In this case, I now have to disclose five things you may not know about me.
1) My first job was as a parking attendant in Quebec City in the 1980’s. I lasted three weeks…
2) I was selling stuff on the Internet before eBay even existed (circa 1994)! Should have moved to Silicon Valley then. Proof here…
3) As bullet #2 shows, I used to be a comic book geek. Nuff Said! 
4) I spent the second year of my life living in France, while my dad was attending university.
5) The first Provencher that came to North America was named Sebastien Provencher, like me. He’s the Sebastien Provencher that keeps beating me in the Google results!
I now tag Harry Wakefield, Sylvain Carle, Michel Leblanc, Eric Baillargeon and Martin Lessard.
Posted by Sebastien on the 2006/12/22 at 08:37
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The Praized blog’s publishing schedule for the next two weeks will be lighter to allow the Praized team to enjoy a well-deserved rest. We’ll be back to our regular schedule starting Monday January 8th.
Happy holidays and may 2007 bring you health and happiness!
One of my first blog posts mentioned Cyworld, the social network from Korea with an interesting freemium bus
